Connecting an Instagram profile to Hootsuite:
Balancing friction and frustration while guiding users through complicated configuration requirements.
ROLE
I was the sole UX designer for the channel integrations team. I was responsible for determining the overall design direction of the project, while collaborating heavily with our user researcher and our ux writer with usability testing and experimentation. This project also required working closely with a group of developers and the product manager on ways to leverage information about the Instagram profile type and status for the user.
PROJECT
Increase the number of users able to successfully auth their Instagram profiles in Hootsuite. Issues with connecting Instagram to Hootsuite has been a top support driver. Unlike our other supported social networks, Instagram’s APIs require extensive configuration by the user prior to successfully adding the network to the product.
TIMELINE
2020 - 2021
SOFTWARE
Figma
